Social Media Management for Landscape Companies
Social media presents exciting opportunities for landscape business owners to engage in conversation and build relationships with members of their community. Social media users also turn to social media channels for interesting articles and content. If you’re already producing meaningful content on your website, then you should have a strategy in place to appropriately share that content with some of your social followers as well.
Of course, knowing what to post, when to post, and even how often to post social media messaging can feel daunting. A lot of landscape business owners make mistakes when utilizing social media such as posting too little, too much, or even just posting unhelpful content. You want to be sure that anything you’re posting on social media remains consistent with the overall position and messaging of your company.
One of the biggest mistakes that landscape business owners make is using social media as a sales tool. When followers constantly feel bombarded by sales pitches in their newsfeeds, they may be inclined to “unfollow you.” You want to be sure that your social media messaging is not doing more harm than it is good.
Social media management can be a big task and potentially another hat that you’re not up to wearing. Should you require assistance in creating a social media plan or even running your social media platforms, you might require the guidance from a marketing expert.
Harvester Chris Darnell
If closing sales in the digital era feels as though it eludes you, you’re not alone. In a day and age where it’s nearly impossible to get valuable face-time anymore, even the most successful “closers” in the Landscape and Snow Removal Industry say they’ve had to adapt their strategies to succeed. Of course, keeping up with the everchanging digital environmental is no small feat. On top of all of the other responsibilities, you have in running your business, developing a sales and marketing strategy that is adapted to the newest technology—and will be able to reach clients of younger generations—may sound downright overwhelming.
Contact Harvester Chris Directly!
is an award-winning journalist who spent 22 years with Lawn & Landscape magazine communicating with contractors nationwide -- both in print and online — to help expand their businesses and to become more profitable. She is an active ambassador for the green industry as a founding member of Project EverGreen and the Turf & Ornamental Communicators Association and also serves on the PLANET membership committee. As a member of the The Harvest Group, Cindy’s areas of focus will include: marketing and communications, social media, public relations, and research.