Marketing for Landscape Businesses
Marketing isn’t magic, but knowing your product, your prospective customer and what separates you from the competition will position you on the right track to promoting your business.
If you market your business correctly and bring the right customers into your company, then you’ll get the business you’re after. Good business marketing stems from understanding yourself and what markets you fit in. Establish your brand and be true to your brand. Know your core strength and where you can make money then market to that segment. Ensure that your messages are on point. Not only with direct mail, but in every aspect of your company.
Your website is the first thing potential customers will visit – even before picking up the phone to call you. Your website must reflect the brand, your identity and customer relationships that you’re after. Show your story. Show pictures of ownership, management staff, your people, share bios, show your crews working on jobs. It makes your prospects feel good about hiring you. No, marketing isn’t magic but the results can be magic when you get it right.
worked for and helped grow one of the biggest landscape outfits in the country. He’s seen how the big boys do it, how their systems and structures work. So his know-how is rooted in recruiting, hiring, training and growing great people—that along with quality assurance. Bill, alone, has gone on 15,000 quality site visits in his career. Nobody else has that, not that we know of anyway. He received Lawn and Landscape/ Bayer Environmental Science's 2006 Leadership Award. Read Bill's full bio.
Ed Laflamme LIC
started his own business from scratch, built it up, sold it and then wrote a book about how he did it. So, he’s been there. He understands your frustrations, worries and concerns. Some of you may want to buy companies, while others may want to sell the one you own. You need expert assessment and guidance before you can move forward. Ed has experience in this area. He is recognized as a CLP: Certified Landscape Professional. Read Ed's full bio.
Harvester Chris Darnell
If closing sales in the digital era feels as though it eludes you, you’re not alone. In a day and age where it’s nearly impossible to get valuable face-time anymore, even the most successful “closers” in the Landscape and Snow Removal Industry say they’ve had to adapt their strategies to succeed. Of course, keeping up with the everchanging digital environmental is no small feat. On top of all of the other responsibilities, you have in running your business, developing a sales and marketing strategy that is adapted to the newest technology—and will be able to reach clients of younger generations—may sound downright overwhelming.