Landscape Industry Blogging

A blog is an essential part of your digital marketing strategy. This is a place where you can publish ongoing blog articles which give you an opportunity to position your company as experts. Blog articles lend credibility and professional depth to your website. They also attract browsers to the subject matter and may even hold their attention for the time it takes to make a buying decision.

Quality blogs build followers. That means the same visitors return again and again to read content. This may include browsing for ideas, tips, and updates. This ongoing traffic also provides an opportunity to boost your website’s SEO. And, because blogs allow visitors to provide comments and feedback, this also opens the door to building conversational relationships within your market. You can even publish your blog articles on social media forums to boost dialogue in those outlets.

Of course, producing regular content for your blog can be a time-consuming endeavor and might be one best handled by a marketing professional that has industry experience and truly understands your company’s position and message. All of these factors are key to creating meaningful content for your blog.

Harvester Chris Darnell

If closing sales in the digital era feels as though it eludes you, you’re not alone. In a day and age where it’s nearly impossible to get valuable face-time anymore, even the most successful “closers” in the Landscape and Snow Removal Industry say they’ve had to adapt their strategies to succeed. Of course, keeping up with the everchanging digital environmental is no small feat. On top of all of the other responsibilities, you have in running your business, developing a sales and marketing strategy that is adapted to the newest technology—and will be able to reach clients of younger generations—may sound downright overwhelming.

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Cindy Code

Cindy Code

is an award-winning journalist who spent 22 years with Lawn & Landscape magazine communicating with contractors nationwide -- both in print and online — to help expand their businesses and to become more profitable. She is an active ambassador for the green industry as a founding member of Project EverGreen and the Turf & Ornamental Communicators Association and also serves on the PLANET membership committee. As a member of the The Harvest Group, Cindy’s areas of focus will include: marketing and communications, social media, public relations, and research.

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