Content Marketing for Landscapers

With the Internet at their fingertips, today’s consumers are hungry for information. They’re looking for content that will help them answer questions and solve problems that they may be dealing with. That’s where a content marketing strategy can help you to connect closely with clients. They have problems—and you have solutions.

Content marketing uses a combination of tools that may include blog articles, vlogs, emails, videos, and copy. Using the right mix of these tools for your company, the idea is to create meaningful content that will connect you with clients. Sometimes you might even tell them how to perform a service that your company offers. This might seem counterintuitive, but it will position you as the expert. Nine times out of ten, customers would rather have you handle that service for them than try to tackle it on their own.

Developing and executing a successful content marketing strategy is time-consuming. Producing meaningful content can be a laborious endeavor when you’re already wearing so many other hats within your business.

This is where marketing guidance can come into play. A marketing expert can take the reins on your content marketing strategy so that you can keep your focus on running the business.

Harvester Chris Darnell

If closing sales in the digital era feels as though it eludes you, you’re not alone. In a day and age where it’s nearly impossible to get valuable face-time anymore, even the most successful “closers” in the Landscape and Snow Removal Industry say they’ve had to adapt their strategies to succeed. Of course, keeping up with the everchanging digital environmental is no small feat. On top of all of the other responsibilities, you have in running your business, developing a sales and marketing strategy that is adapted to the newest technology—and will be able to reach clients of younger generations—may sound downright overwhelming.

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Cindy Code

is an award-winning journalist who spent 22 years with Lawn & Landscape magazine communicating with contractors nationwide -- both in print and online — to help expand their businesses and to become more profitable. She is an active ambassador for the green industry as a founding member of Project EverGreen and the Turf & Ornamental Communicators Association and also serves on the PLANET membership committee. As a member of the The Harvest Group, Cindy’s areas of focus will include: marketing and communications, social media, public relations, and research.

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