Search Engine Optimization – SEO for Landscape Businesses
A beautiful website is great—but if it’s not optimized for search engines, it’s not going to get you very far. Oftentimes we hear from business owners who don’t understand why their visually beautiful website is performing poorly. Oftentimes, it’s an issue of search engine optimization.
In simple terms, search engine optimization, or SEO, is how well your website performs in search engines. In other words, SEO defines your efforts to be “found.” Details such as the use of relevant and substantive words and phrases in your content or even something as simple as your page names can have a huge impact on your SEO.
SEO can be complicated in that it uses algorithms to rank websites. Search engines use “spiders” and “bots” to explore and bring back sites that their analytics identify as needed and worthy. Those sites then stack up in a director or index. Ideally, you want your business to turn up as one of the first listings in their search. That’s because research shows most prospective customers don’t look beyond the first page of search options.
SEO is a lot like building your restaurant in the best location. It takes strategy, tactics, and tools. If you feel as though you need some help boosting your SEO, then it might require some guidance from an expert. Ensuring that your website continues to rank high in searches is invaluable to sales.
Harvester Chris Darnell
If closing sales in the digital era feels as though it eludes you, you’re not alone. In a day and age where it’s nearly impossible to get valuable face-time anymore, even the most successful “closers” in the Landscape and Snow Removal Industry say they’ve had to adapt their strategies to succeed. Of course, keeping up with the everchanging digital environmental is no small feat. On top of all of the other responsibilities, you have in running your business, developing a sales and marketing strategy that is adapted to the newest technology—and will be able to reach clients of younger generations—may sound downright overwhelming.