When starting a business, it’s common to take on any and all customers to ensure cash flow and to keep the team busy. But as the business grows, it becomes clear that not all customers are the same. Some are a better fit than others, and certain types of work are more suited for your company.

How do you zero in on the right customers for your business?

In this week’s Harvest Friday Video, Harvesters Bill and Ed discuss the importance of identifying and documenting your ideal customer. This clarity provides direction for everyone in your company and helps align efforts toward the right goals. The Harvesters call this your, “Customer Selection Criteria.”

With the right customers, you’ll be able to Harvest Your Potential. With the wrong ones, well… it could hold you back and make you less profitable.

P.S. At the end of the video just click the link and you will have
our free gift to you, the Harvest Customer Selection Criteria guide.