Look who Harvester Bill is talking with in today’s Friday video — Nada Duda, COO of Gothic Landscape.

As Chief Operating Officer, Nada oversees the growth and performance of the company’s maintenance division. If you’re not familiar with Gothic, here’s a quick snapshot. In 2023, they ranked as the 9th largest landscaping firm in the nation, generating more than $323 million in revenue and employing approximately 1,800 workers across California, Arizona, Nevada, and Utah.

In this conversation, Nada shares her insights on how she finds, attracts and retains top talent— critical strategies for managing a workforce of this scale. Listen closely for actionable techniques you can apply to strengthen your own team.

Because one thing’s for sure — if you put these strategies to work, you’ll be on your way to Harvesting Your Potential!