Fortune 500 companies spend millions of dollars on
their branding, that’s a fact. But why? Because when
people trust a brand, even if it costs more money, they usually
stick with it. But why? It’s all about trust.
One of the best examples of brand awareness is
McDonalds. Love it or not, when you’re traveling and you’re
hungry you stop at McDonalds. Why? Because you know exactly
what you’re going to get. That’s the power of great
branding.
Why are we talking about this? Because every
time and every instance a customer “touches” your company,
it impacts their trust in your brand.
So, watch and listen as Harvester Ed
talks about an important part of your branding.
He’s going to offer some great advice. And, think about
it, it’s free branding advice to help you, Harvest Your
Potential….