Basic SEO & Website Analysis

Basic SEO and Website Analysis

When I work with my customers, I like to equip them with the information they need to make informed decisions. With this in mind, I designed this course to give you a brief understanding of Search Engine Optimization and how to run an analysis on your own website with FREE tools that are available to you.

Included in this course you will receive:

SEO Scorecard PDF

KPI Definition PDF

Course Outline

SEO Framework

• Technical Optimization
• Document Relevancy
• Website Authority

Scorecard Breakdown

Technical Optimization

• Site Performance
• Page Size
• Page Speed
• SSL Certificate/HTTPS
• Compression
• Mobile Compatibility

Document Relevancy

• Blogging
• Keywords
• Page Tags
• Meta Descriptions
• Headings
• Image ALT Tags
• Site Maps

Website Authority

• Domain Authority
• Page Authority
• Backlinks
• Linking Websites
• Local Listing Management

Google Tools

• Google Analytics
• Google Search Console
• Google My Business

SEO Toolbox & Reference

All of the websites and downloadable tools included in this course for quick reference.