Wisdom from my Mentors
Over the years I have had the good fortune to learn from some truly wise individuals—some famous and some not so. I’m sure we all have Words of Wisdom from our parents, bosses, mentors, friends. I would like to share some of mine with you in hopes that they give you a reminder to think creatively, especially in these challenging times. I’d love to hear yours too! Feel free to share it with our Facebook group.
We’ll get back to discussions about how much your company is worth, how to make it worth more, and who might be wanting to sell or buy in the next post.
Today’s offering: Don’t be a solution looking for a problem.
Haven’t you met people who are eager to give you advice (personal and professional) before they have a clear understanding of you and what your problem might be? In the case of business–why should we want to know their benefits before they’ve listened to us to define the problem?
Let’s look at drug companies’ marketing. Don’t we all love those ads with a list of symptoms and then hear about a product that will fix the symptoms (if it doesn’t kill us with side effects). If you are tired and have dry eyes, for example, you might need Vitamin X. And we are running a special on Vitamin X… Now you think you might need Vitamin X to solve a problem you didn’t know you had!
While we are moving to re-opening the country again, we still have some time to think creatively. Instead of being in busy, reaction mode, maybe we can think more deeply and define problems more carefully. Yes, most of us in landscaping have stayed very busy, but with the reduction in meetings and social obligations, maybe we can take some time to “rethink”. As hard as it is, I think figuring out what the real problem is will be worth the time and effort. You’ll be in good company!
As always, if you would like to discuss your business valuation, your value drivers, buying or selling, feel free to reach out to me at 224-688-8838 or email me [email protected]. I promise to help you define the problem before offering a solution!
