Meet The Harvesters

To all you determined dreamers out there:

We love the landscape business and the people in it. We love the flexibility this business gives us, and we love being outside. We’ve worked hard most of our lives to become successful at it. And now, we spend most of our time helping folks like you develop new methods to properly manage and lead a successful enterprise, too.

We’ve each cultivated different strengths and unique perspectives. And together, our combined experience adds up in this business, which amounts to a pretty deep well of wisdom. To say the least, we’ve been in your boots.

ED LAFLAMME, Head Harvester

Ed started his own business from scratch, built it up, sold it and then wrote a book about how he did it. So, he’s been there. He understands your frustrations, worries and concerns. Some of you may want to buy companies, while others may want to sell the one you own. You need expert assessment and guidance before you can move forward. Ed has experience in this area. He is recognized as a CLP: Certified Landscape Professional.

BILL ARMAN, Head Harvester

Bill worked for and helped grow one of the biggest landscape outfits in the country. He’s seen how the big boys do it, how their systems and structures work. So his know-how is rooted in recruiting, hiring, training and growing great people—that along with quality assurance. Bill, alone, has gone on 15,000 quality site visits in his career. Nobody else has that, not that we know of anyway. He received Lawn and Landscape/ Bayer Environmental Science’s 2006 Leadership Award.

CINDY CODE, Head Harvester

Cindy is an award-winning journalist who spent 22 years with Lawn & Landscape magazine communicating with contractors nationwide — both in print and online — to help expand their businesses and to become more profitable. She is an active ambassador for the green industry as a founding member of Project EverGreen and the Turf & Ornamental Communicators Association and also serves on the PLANET membership committee. As a member of the The Harvest Group, Cindy’s areas of focus will include: marketing and communications, social media, public relations, and research.

FRED HASKETT, Head Harvester

Fred s a Green Industry veteran who has more than 35 years of professional management experience leading and developing regional multi-state and multi-unit companies. Fred, has had a diverse career spanning both the lawncare and landscape maintenance industry segments. As a Head Harvester he will bring tremendous experience in operations, finances, sales, marketing and franchising. Fred is a landscape industry certified manager, certified arborist, certified turfgrass professional and in 2006 was named an NALP Trailblazer.


Steve has more than 25 years of Human Resources experience. Prior to joining The Harvest Group, Steve worked with Bemus Landscape, Jack in the Box, the County of San Diego, Citicorp, and NASA. Steve earned his Ph.D. in Industrial/Organizational Psychology from Old Dominion University, and has authored 34 human resources journal articles. As a member of The Harvest Group, Steve’s areas of expertise include: staffing, legal compliance, wage and hour issues, training, and employee safety.

ALISON HOFFMAN, Head Harvester

Alison has more than 25 years of experience in strategy, operations, mergers and acquisitions and delivering business-to-business client solutions. Her areas of expertise include managing operations for profitable growth, organizational design and strategy activation. She brings a wealth of experience through her work in evaluating, valuing and purchasing over 30 companies, leading company-wide cultural and business integration projects and consolidating best practices among business processes and corresponding computing systems.

Chris Darnell, Sales and Marketing Consultant

With a background in sales and marketing, Chris worked his way up through AT&T’s Retention Department, honing his business acumen and sales approach at the Fortune 500 company. From there, Chris parlayed those skills into a role in New Business Development within the medical field. Working for a company that produced personal protective equipment for laboratories and large hospitals, Chris implemented some of the successful sales and development structures he had learned at AT&T to help grow the small business. He routinely traveled to trade shows and hospitals across the country.

So often, you don’t even know what you don’t know. That’s where we come in. What we bring to the table is practical, field-tested and proven methods that work – that and more doggone fun, fodder and real world experience than most companies deserve.

We give you the vision before it’s clear to you, show you the possibilities and present you with alternatives, so you can make better decisions and take action. Or, as Ed likes to say, “dream, plan, build, and execute!”