Alison Hoffman brings more than 25 years of experience in strategy, operations, mergers and acquisitions, organizational design, and business-to-business client solutions. Her work helps owners understand what drives value inside their companies and how to make better decisions for profitable growth, stronger operations, and future transition planning.
Over the course of her career, Alison has evaluated, valued, and helped purchase more than 30 companies. She has also led company-wide cultural and business integration projects, consolidated best practices across business processes, and guided organizations through the systems and structure needed to grow successfully.
Before joining Harvest the Green Partners, Alison served as Senior Vice President of Mergers and Acquisitions for a NYSE U.S. financial services and human resource consulting firm. She also started and operated her own garden design and consulting firm, giving her a unique blend of corporate M&A experience and real-world green industry perspective.
Today, Alison works with landscape business owners to help them better understand value, prepare for growth, evaluate opportunities, and strengthen their companies long before a sale or transition is on the table.
WHAT SHE DOES
Alison helps landscape companies understand, improve, and protect the value of their business.
Her work focuses on:
Business valuation and transition planning
Helping owners understand what their company may be worth and what factors increase or reduce value.
Mergers and acquisitions advisory
Supporting owners through acquisition screening, valuation, due diligence, and transaction preparation.
Operations and profitable growth
Helping companies improve structure, performance, processes, and decision-making to support sustainable growth.
Organizational design and integration
Guiding companies through cultural alignment, business integration, and the systems needed to scale effectively.
ALISON’S SPEAKING TOPICS & WORKSHOPS
How Landscaping Businesses Are Valued
A market-based framework owners can apply to strengthen their companies.
Many landscape business owners wonder what their company is worth, but valuation is about much more than preparing to sell. Understanding how businesses are valued gives owners a clearer view of risk, profitability, structure, and opportunity — and helps them make better decisions today.
In this interactive workshop, Alison walks owners and senior managers through a practical, market-based approach to understanding business value. Using a case study format, participants explore how value is calculated, what buyers look for in an ideal company, and which improvements can strengthen profitability and increase future options.
The session combines teaching, hands-on exercises, small group breakouts, and real-world discussion. Attendees will learn how to calculate key valuation measures such as EBITDA and SDE, review the factors that influence value, and identify practical steps they can take to improve their business over time.
This workshop is ideal for landscape company owners who want to build a stronger, more profitable business — whether they are thinking about selling soon, planning for a future transition, or simply want to better understand what creates lasting value.
Attendees will walk away with:
A clearer understanding of how landscaping businesses are valued.
A practical framework for identifying value drivers and business risks.
Insight into what buyers look for in a strong company.
Tools to prioritize improvements that can increase profitability and long-term value.
A better roadmap for future growth, transition, or exit planning.
Alison Hoffman
has more than 25 years of experience in strategy, operations, mergers and acquisitions and delivering business-to-business client solutions. Her areas of expertise include managing operations for profitable growth, organizational design and strategy activation. She brings a wealth of experience through her work in evaluating, valuing and purchasing over 30 companies, leading company-wide cultural and business integration projects and consolidating best practices among business processes and corresponding computing systems. Read Full Bio