About Chris Darnell, Sales & Marketing Consultant
If closing new business in today’s digital landscape feels harder than it used to, you’re not imagining it. Decision-makers are busier, buyers do more research before replying, and websites, search results, reviews, follow-up speed, and consistent outreach have replaced the “old way” of getting face time. Even the best closers in the Landscape and Snow Removal Industry have had to adapt.
That’s where Chris Darnell, Sales and Marketing Consultant for The Harvest Group, comes in. Chris helps landscape companies modernize their business development without sacrificing the fundamentals that built their success—work ethic, integrity, and strong relationships. His specialty is building systems that support Sales 2.0: a comprehensive marketing and follow-up infrastructure that keeps opportunities moving, ensures no lead is lost, and gives business developers a repeatable process to win work.
Chris brings a full-stack marketing Automation approach to the landscape industry—installing and optimizing the tools and workflows that turn interest into booked jobs. That includes CRM and pipeline design, lead intake and routing, automated follow-up and nurture (email + SMS), lead scoring, booking and reminders, call tracking, chat and forms, reviews automation, reporting and attribution, integrations, and SOP-driven workflow optimization. The goal isn’t “more leads at all costs.” It’s a reliable system that creates predictable opportunity flow and improves conversion—especially for B2B-focused companies where a strong business developer is essential.
In addition, Chris helps companies stay ahead of what’s changing now: AI integration and AI Search Optimization (AISO). From AI assistants and chatbots that improve response times and qualification to optimizing your digital presence for the evolving modern search landscape, Chris helps landscape companies build a marketing machine that performs in the real world—where buyers expect speed, clarity, and confidence.
Chris’s career began at AT&T and ultimately led him to serve as Head of Business Development and Marketing for Bluegrass Landscape & Snow Management, a large commercial landscape operation headquartered in St. Louis. There, he helped lead the organization into the digital era by integrating business development with digital marketing systems and automation, driving measurable, sustained growth.
Chris also operates Brand Anvil—his marketing agency focused exclusively on the landscape industry—where he and his team build and maintain the marketing and follow-up infrastructure that helps larger landscape companies generate predictable opportunity flow and convert more estimates into booked work. Learn more at BrandAnvilCo.com.
Chris understands what it takes to win new business in the Landscape and Snow Removal Industry—because he’s helped build the process from the inside. It’s not about abandoning what made you great. It’s about installing the tools, automation, and modern strategy that allow your team to keep winning as the buyer landscape changes.
If you’re ready to build a more innovative growth system—one that supports your business developers, strengthens follow-up, and makes your sales process more predictable—connect with Chris at The Harvest Group today.
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