A Strong Marketing Strategy
Drives Revenue Growth
If you’re running a landscape company, you might think that your work should speak for itself. After all, you create beautiful outdoor spaces that people can enjoy, and that should be enough to attract customers, right? Unfortunately, that’s not always the case. In today’s competitive market, it’s more important than ever to have a strong marketing strategy in place to help your business stand out from the crowd.
Now I realize that I am the “fox” and you (the landscape company) are the “henhouse.” But even if this blog was written to motivate you to use my marketing services, I couldn’t bring on but a couple new clients. So, whether you decide to talk to me, or another company, consider the following benefits of marketing when developing a growth strategy.
The Benefits
- Attract New Customers. One of the primary goals of marketing is to attract new customers to your business. By using tactics like social media advertising, email marketing, and search engine optimization (SEO), you can reach people who might not have otherwise known about your business. This can help you expand your customer base and grow your revenue.
- Build Brand Awareness Marketing. This is a great way to build brand awareness for your landscape company. When people see your logo, hear your name, or see examples of your work, it creates a connection in their minds. Over time, this connection can help build trust and credibility, making it more likely that people will choose your company over your competitors.
- Increase Sales. Of course, the ultimate goal of marketing is to increase sales. By promoting your services and showcasing your work, you can convince people to choose your business for their landscaping needs. This can lead to higher sales and more revenue for your company.
- Stay Competitive. Finally, marketing is important because it helps you stay competitive in a crowded market. If you’re not actively promoting your business, you’re giving your competitors an advantage. By staying top of mind with your target audience, you can ensure that your business is always in the running when people are looking for landscaping services.
The Ugly Truth About Marketing
- Marketing does not offset poor service. If you have a trend of revolving accounts, poor online reviews, can’t keep employees, and it always seems like you’re putting out fires, you might work with a consultant to get processes in place to improve. Hint: Check out the Harvesters, they are awesome!
- Some benefits of marketing can’t always be measured. Social media is a perfect example of this. In most cases, a prospective customer might not reference social media as one of the referral sources, but they most likely have seen you on social media which counts as an interaction with your brand. This is especially true for B2B companies. Postcards can be another example of this. I once had a prospective customer pull out six of my most recent postcards from his filing cabinet. When I talked to him initially on the phone, he mentioned an email blast that I had sent out.
- Marketing is an investment. It is rarely instant and depending on your service area, might require more effort and investment. For example, large cities with a heavy tech presence usually take a lot more to compete as your competitors are investing in marketing also. There are many specific advantages and disadvantages to different types of marketing, but it’s important to develop a marketing strategy and continue tweaking it until you find something that works well for you in your local area.
In conclusion, marketing is absolutely essential for landscape companies. It can help you attract new customers, build brand awareness, increase sales, and stay competitive in a crowded market. If you’re not currently investing in marketing, now is the time to start. Whether you choose to handle it in-house or hire a professional marketing agency, the investment will be well worth it in the long run.
