Watch this week as the Harvesters talk about the merits of holding customer focus groups.

In this brief clip you are going to learn how to hold your own focus groups, along with some sample questions you could use. You will be able to download these questions at the end.

Before you dismiss this idea, read on…

These focus groups are easy to hold and always stimulate new work. For example, in one focus group the property management company owners were so impressed that new proposals flowed into our clients office worth hundreds of thousands of dollars.

Why? They help bond the relationship and add credibility to your company.

This is definitely something to consider.

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Ed Laflamme LIC

Ed Laflamme LIC

started his own business from scratch, built it up, sold it and then wrote a book about how he did it. So, he’s been there. He understands your frustrations, worries and concerns. Some of you may want to buy companies, while others may want to sell the one you own. You need expert assessment and guidance before you can move forward. Ed has experience in this area. He is recognized as a CLP: Certified Landscape Professional. Read Ed's full bio.

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Focus groups may also be utilized to gage client desires for additional services over and above what you already offer. As in “What else can we do for you?” Once your foot is in the door you may get to stay for breakfast.

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