Basic SEO and Website Analysis
When I work with my customers, I like to equip them with the information they need to make informed decisions. With this in mind, I designed this course to give you a brief understanding of Search Engine Optimization and how to run an analysis on your own website with FREE tools that are available to you.
Included in this course you will receive:
KPI Definition PDF
Course Outline
SEO Framework
- Technical Optimization
- Document Relevancy
- Website Authority
Scorecard Breakdown
Technical Optimization
- Site Performance
- Page Size
- Page Speed
- SSL Certificate/HTTPS
- Compression
- Mobile Compatibility
Document Relevancy
- Blogging
- Keywords
- Page Tags
- Meta Descriptions
- Headings
- Image ALT Tags
- Site Maps
Website Authority
- Domain Authority
- Page Authority
- Backlinks
- Linking Websites
- Local Listing Management
Google Tools
- Google Analytics
- Google Search Console
- Google My Business
SEO Toolbox & Reference
All of the websites and downloadable tools included in this course for quick reference.
Course Content
SEO Framework
The Scorecard
Technical Optimization
Document Relevancy
Website Authority
The Bottom Line