In early 2008 Ed and I attended PLANET’s Executive Forum in Scottsdale Arizona. We came away with a “Bountiful Harvest” of ideas, relaxation and, most importantly, new relationships and renewed long-term friendships.

We listened to Dave Zerfoss, President of Husqvarna, whose keynote focused on where we should be spending our time and making sure we’re keeping a balance in both our personal and professional lives. Well done, Dave. The main speaker, Paul Sessions, stressed the importance of organizations’ leaders putting a succession plan in place, well in advance of when they plan to leave their operation.

We played golf and spent some great quality time with old and new acquaintances: George from Davey, Rick from Husqvarna, Jack the entrepreneur. Rick actually told more bad jokes than I did, but played a much better golf game.

We met new folks from some great organizations that provide goods and services to our industry, like George and Tim from LandOpt, Kelly from EverGreen, Blake from Xmas Décor, and Ken from John Deere, to name but a few.

Yes, Ed and I did host a few wine tastings with existing clients, new folks and anyone else who shares our passion for the “Red”.

Once again, we learned that the greatest takeaway of all is meeting and re-meeting some of the greatest people in the industry and getting the chance to network and exchange ideas, frustrations and dreams that we all share. This event was truly golden, and the Red was pretty good, too.

See you next year in Orlando!

Bill Arman

Bill Arman

worked for and helped grow one of the biggest landscape outfits in the country. He’s seen how the big boys do it, how their systems and structures work. So his know-how is rooted in recruiting, hiring, training and growing great people—that along with quality assurance. Bill, alone, has gone on 15,000 quality site visits in his career. Nobody else has that, not that we know of anyway. He received Lawn and Landscape/ Bayer Environmental Science's 2006 Leadership Award. Read Bill's full bio.