Where do we stand today?  What is our potential?

As we work into the summer of 2020, landscaping companies are working, but they are also re-evaluating their life and their business plans.  Ideally, owners and senior managers would keep an eye on their long-term goals for the company, which may include selling.  I thought it might be helpful to provide this summary for reference.

Perform a SWOT analysis.  How does your company perform on these indicators? 

  • Record today’s results.  
  • Set your goals and action plans for improvement. 

Measure what you want to achieve


1.) Sales/Growing Market/Brand 

  • Low level of concentration in customer base
  • Long-term client relationships with good quality companies
  • Easily transferable client contracts
  • Effective salesforce
  • Great brand-reputation for quality work, position in market

2.) Management Team/Leadership/Low Reliance on Owner

  • Company runs well without the owner
  • Capable management team able to plan and execute into the future
  • Leadership in top management

3.) Excellent People, HR

  • Excellent morale and good hiring practices
  • Stable, well-trained workforce with perfect i-9s
  • Appropriate training including safety/certifications
  • Proper employee handbook
  • Great organizational structure – good span of control 

4) Potential/Future Growth/Strategy 

  • Potential for future growth
  • Strategy to enter new markets/bring new services to existing clients

5.) Effective Operations/Great Central Location/Equipment, Fleet

  • Efficient, effective operations
  • Best practice workflow processes
  • Up-to-date fleet, equipment, tools
  • IT and computing systems

6.)No Problems/No Surprises

  • No legal issues, no environmental, personnel or other risks
  • No clients about to leave that you weren’t aware of
  • No employees about to leave

7.) Strong Financials 

  • Sound fundamentals and positive trends
      • Revenue
      • Net Profit
      • Gross Margin 
      • Predictable recurring revenue*
      • No consecutive losses
      • Good credit
      • Strong cash flow



Prepare yourself for the sale of your company. 

    • Do you know what your company’s most likely price would be?
    • What about taxes?
    • What are your retirement plans? 
    • What are your financial needs after the sale?
    • Do you want to be involved with the company after you sell?


Your personal financial planner/tax advisor is an important participant in this process.

As always, if you would like to have a confidential conversation about your situation, please feel free to give me a call or email.  Alison Hoffman 224-688-8838 [email protected]

Alison Hoffman

Alison Hoffman

has more than 25 years of experience in strategy, operations, mergers and acquisitions and delivering business-to-business client solutions. Her areas of expertise include managing operations for profitable growth, organizational design and strategy activation. She brings a wealth of experience through her work in evaluating, valuing and purchasing over 30 companies, leading company-wide cultural and business integration projects and consolidating best practices among business processes and corresponding computing systems. Read Full Bio