What Does Your Company’s Website “Say” About You?  

Your prospects, customers, and employees check it.  Potential buyers of your company do too.   

When you hear about some new product or person what’s one of the first things you do?  Check out their website and social media, right?  Every time I get a call from a landscape business owner who is new to me, the first thing I do is check their website to see who they are, where they are, what they do, how they do it, etc.  From what I read, so do most people.  More than 50 percent of a person’s buying decision has already been made by the time they contact you.  That used to be news, but now it’s the norm.  

Given that, when was the last time you looked at your own website?  Considering how important it is, I’m surprised at some of the things I see every day.  Here are a few examples of things that are very easy to fix: 

  1. Typos.  Imagine saying that one of your company’s strengths is attention to detail but you have typos in the copy on your website.  Not walking the talk in that example. 
  2. Fax numbers.  When was the last time you sent a fax because it was the fastest and easiest way to convey info?  It seems to me that listing a fax number is out of date and unnecessary.  You may need to have the ability to send a fax occasionally, for a special purpose, but let’s take those relics off our signature lines. 
  3. Missing location.  Why don’t companies include a mailing address, physical address or even their general location on their website? I can usually find it on Google, but wouldn’t it be a good idea to include where you can be found as part of your basic info?  Many landscape companies use the same name in different parts of the country.  If they don’t list their location, I have to search to find a person via Linked In or another site to figure out where they are.   Why not include a location?  

Beyond these obvious problems, it also appears that many landscape companies set up their website 10 or 15 years ago and haven’t looked at it since.  Time for a refresh!   User friendly tools with amazing functionality are so much better now.  Having a current website that functions as part of your marketing image is not as cost prohibitive as it was back then.  For your best return on investment, consider hiring an expert who can tell you the best way to build your website to optimize your brand and your sales and marketing processes.  Did you know that Harvester Chris Darnell is an expert in optimizing your sales and marketing process using your digital presence? 

Sure, no one is going to buy a landscape company after only looking at their website or social media presence (or I doubt it unless you have a huge following!) but some might give you a pass if you haven’t made any effort to keep your website current.  It might send a message that you aren’t willing to keep your company current.  It’s worth a check for yourself to see what you think of your own presence! 

If you’d like to discuss this or other ways to prepare your company for sale, please feel free to give us a call or email.  We would like to discuss how we may be able to help you with that process.   You can reach me via email: alison@harvestlandscapeconsulting.com or on my cell phone a: 224-688-8838.   We’re here to help you Harvest Your Potential!

Alison Hoffman

has more than 25 years of experience in strategy, operations, mergers and acquisitions and delivering business-to-business client solutions. Her areas of expertise include managing operations for profitable growth, organizational design and strategy activation. She brings a wealth of experience through her work in evaluating, valuing and purchasing over 30 companies, leading company-wide cultural and business integration projects and consolidating best practices among business processes and corresponding computing systems. Read Full Bio