Business environments are getting more and more competitive every day. As a young entrepreneur, I know first hand the struggles of growing and managing a small business. While these challenges have made it tough for business owners to adapt, they have also created markets for new digital tools to help streamline and simplify new processes. If you would like to continue to grow your business, it may be imperative to embrace these new tools and guide your business through a DIGITAL TRANSFORMATION.
During our webinar, our focus will be to answer 3 major questions.
- What is a digital transformation?
- What are the benefits of a digital transformation?
- What tools are available for my digital transformation?
What is a digital transformation?
A Digital Transformation can mean many things to many different companies. Our webinar will focus on digital transformation in terms of what that means for small businesses in a service industry. Research indicates that most small businesses recognize that they are in need of a digital transformation but don’t feel that they have the strategy—or maybe even the skills—in place to see it through. However, if you’re ready to move your business into the future, then you need to be prepared to go through this process. There are certainly steps that you can take to ensure that your company is ready to take the leap.
What are the benefits of a digital transformation?
While every business will be able to enjoy improved efficiencies of many mundane tasks, there are additional benefits that aren’t as noticeable. One of the most important benefits would be data-driven insights. For example, a sales-focused CRM tool would help your sales team identify where each prospect is at in the sales pipeline and where they should spend their time. These tools usually provide instant reporting and ways to compare metrics to previous years. Chris & Ed will reveal several benefits during our webinar and how they will drive bottom-line results for your company.
What tools are available for my digital transformation?
Software is obviously a key tool of a digital transformation—but it’s not the only one. While there are many great tools, our webinar will focus on systematic tools that will improve your daily processes and drive profits. Many of these tools will consist of software programs that can be integrated with each other to eliminate issues such as double data entry. As we walk through each section of business, we will discuss multiple tools that can help you with that facet of your organization.
Tools such as folder inserter machines would technically be considered part of a digital transformation and can greatly reduce the time needed from you or one of your employees. It wasn’t long ago that I was told by a client that one of their team members would sit and hand fold bills for days, manually stuffing each envelope. With a folder inserter machine, it would complete this task in less than an hour!
If this seems overwhelming or you want to learn more, ATTEND THE WEBINAR and let us help!
Get Ready for the Future
Every facet of our lives is being impacted by digital improvements. I remember as a young adult having to manually check the tire pressure on my car. Whether it was 10 degrees or 110 degrees, I had to get out of the car and spend 10 to 15 minutes checking and adjusting my tire pressure. As temperatures dropped here in St. Louis last weekend, one of my tires fell to 28lbs, alerting me on my dashboard. I hit the “OK” button on the steering wheel and the next screen showed me the tire pressure of all tires. With this digital improvement, I was able to check my tire pressure in less than 5 seconds.
There’s no question that businesses that want to move into the future with confidence need to prepare for a digital transformation so that they can improve as well. By doing so, you’ll be able to more effectively compete in the evolving marketplace.
Don’t get left behind when others are moving forward. Leveraging technology to improve each facet of your business is not a decision you’ll regret. But remaining stagnant and failing to go digital is certainly one that could cost you in more ways than one. Educating yourself on what to expect can help you make wise choices that lead you to a bright future.
About the Hosts
Harvester Chris Darnell
If closing sales in the digital era feels as though it eludes you, you’re not alone. In a day and age where it’s nearly impossible to get valuable face-time anymore, even the most successful “closers” in the Landscape and Snow Removal Industry say they’ve had to adapt their strategies to succeed. Of course, keeping up with the everchanging digital environmental is no small feat. On top of all of the other responsibilities, you have in running your business, developing a sales and marketing strategy that is adapted to the newest technology—and will be able to reach clients of younger generations—may sound downright overwhelming.
Ed Laflamme LIC
Ed started his own business from scratch, built it up, sold it and then wrote a book about how he did it. So, he’s been there. He understands your frustrations, worries and concerns. Some of you may want to buy companies, while others may want to sell the one you own. You need expert assessment and guidance before you can move forward. Ed has experience in this area. He is recognized as a CLP: Certified Landscape Professional. Read Ed’s full bio.
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