If Your Website Sounds Like Every Other Landscaper…That’s a Problem

In this week’s Friday Harvest Video, Harvest Ed talks with Cindy Code, green industry communicator and Project EverGreen executive director, to talk about the difference between content that sounds human, and content that sounds like it was written by a mowing robot at 2 a.m. AI can absolutely help contractors organize ideas and save time, but customers still prefer to connect with real stories, real crews, and real community impact. From professional knowledge sharing to Project EverGreen park renovations to GreenCare for Troops, Cindy shares why the best marketing content is already happening inside your business every single day. The trick? Stop sounding like everyone else and start telling stories only you can tell.