There are the 5 Key Ingredients that we will cover in our proposal video:

  1. Cover letter including project overview
  2. Identify their pain points
  3. Detail the benefits they will enjoy when you solve their pain
  4. Make sure your passion for your business comes through
  5. Summary page including pricing and a call to action

Building Trust. Once price has been discussed, put together a package that includes:

  • Contracts and agreements
  • Licenses
  • Certifications
  • Membership in organizations
  • Resume and professional testimonials

Watch our video below to learn more:

Thanks again for watching! See you in the comments section below.

Ed & Bill

Bill Arman

worked for and helped grow one of the biggest landscape outfits in the country. He’s seen how the big boys do it, how their systems and structures work. So his know-how is rooted in recruiting, hiring, training and growing great people—that along with quality assurance. Bill, alone, has gone on 15,000 quality site visits in his career. Nobody else has that, not that we know of anyway. He received Lawn and Landscape/ Bayer Environmental Science's 2006 Leadership Award. Read Bill's full bio.


Bill & Ed-
Thank you for stressing the Licenses and Certifications that are necessary for the industry as a whole (and certain occupations in particular). I just finished teaching my first course for the IANJ (in the Winter Tech CEC program) on Licensing, Certifications, Registrations, Contracts and Insurance-I’ve found a new love for helping others in the landscape professions. Another comment on the above video content is Ed’s mention of a contract being an “agreement” in a residential context. In NJ as in other states with Home Improvement Registration requirements contracts are required above a certain dollar threshold. An agreement is too informal a written bond to pass muster in most courts if it comes to that. Consumer laws do vary state to state but remember that judges regularly toss out cases where “agreements” AKA contracts do not cover all the bases. Thank you again for your insights.

John – great point and noted. That’s why I always counsel my clients to have ALL contracts, both residential and commercial reviewed by a “contract attorney” from their state. Appreciate your comments. Ed

Comments are closed.