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April 22 @ 2:00 pm - 4:00 pm
Learn where the landscape industry is in the M&A cycle, and what $5 to $15 million owners can do to be ready now.
April 22, 2026
2-4 p.m. EDT | 1-3 p.m. CST | 12-2 p.m. MST | 11 a.m.-1 p.m. PST
Harvesters Alison Hoffman and Bill Arman present this live virtual webinar.
Is this a good time to sell your landscape company, given that selling prices tend to rise and fall based on interest rates, credit availability, buyer appetite, and overall economic confidence?
In this session, we will discuss how valuations change as the market moves, where we most likely are in the current economic cycle, and what that means for landscaping business owners with revenue of $5 to $25 million. We’ll also share insights into the differences between maintenance focused and construction focused businesses.
Most importantly, we will talk about what you can do to be ready now.
- If the market gets more selective in the next few years, will your company still attract strong buyers?
- How long does it realistically take to build readiness?
- What practical steps should you begin today whether you plan to sell this year or years from now?
This is a webinar for serious owners who want to be prepared to act and not react this year or in the next few years.
What You’ll Walk Away With:
- How Selling Prices Change with the Market
- What happens to valuation multiples in different markets and why some companies are affected differently.
- A Realistic Readiness Timeline
- How long it typically takes to improve transferability, margins and buyer confidence.
- Specific Actions You Can Take Now
- Practical steps to strengthen your company’s readiness in any market environment.
Tools You’ll Take Away
Every participant will receive practical handouts you can use immediately, including:
- How Ready is my Business? – A self-assessment tool for owners to grade their current state of readiness.
- The Critical Path and Tools for Moving the Readiness Factor – Guidelines for realistic timing and cost estimates.
- Plus, other resources including examples from other landscaping owners
Register today to get the answers you need to prepare for one of the most important events in your business and personal life.
About Harvest the Green Partners
At Harvest the Green Partners, our mission is to help landscape company owners Harvest Their Potential. For more than a decade, we’ve worked exclusively with the landscaping industry, helping owners to clarify their goals, understand their options, and prepare, value and time their transitions wisely – whether that’s today or years from now
- Bill Arman– With more than 50 years in the landscaping industry, including helping grow one of the nation’s largest companies from $30 million to $1 billion in revenue, Bill specializes in getting businesses “sale ready” and guiding owners to achieve the best deal.
- Ed Laflamme, LIC– A former owner who built the largest landscape company in Connecticut and sold it, Ed brings firsthand knowledge of buying, selling, and growing businesses. He now helps owners position their companies to attract the right buyers.
- Alison A. Hoffman– With 25 plus years in strategy, operations, and M&A, Alison has evaluated, purchased, or advised on hundreds of company transactions. She focuses on valuation, deal readiness, and helping owners find the right next steward for their business.

