This week it is time to go get the money.  When you watch this video you will learn to prioritize your market types, do customer and job recon and then build your marketing strategy based on that information.  The Head Harvesters further break down some strategies targeted at your type of business.
On the commercial side
  • Define your 2-3 top market types.
  • Learn the property management companies that take care of them.
  • Scout the competition.
 On the residential side
  • Direct mail campaign to your target market.
  • Be repetitive!
  • Join local organizations and networking groups.
  • PLANET Day of Service.
  • Join Project EverGreen.
  • Home & Garden shows.

 

Ed Laflamme LIC

Ed Laflamme LIC

started his own business from scratch, built it up, sold it and then wrote a book about how he did it. So, he’s been there. He understands your frustrations, worries and concerns. Some of you may want to buy companies, while others may want to sell the one you own. You need expert assessment and guidance before you can move forward. Ed has experience in this area. He is recognized as a CLP: Certified Landscape Professional. Read Ed's full bio.