To set your company sales goal you need to be specific including setting tactics to support each of your sales goals.

To get started, set a dollar amount sales goal for your company, write it down and share it with your crew. This will ensure that everyone is working toward a common goal.

Now that you’ve set the dollar amount you need to figure out how to achieve it.
Some key things you want to capture and think about:

  • How many proposals do you need to submit on a monthly basis to reach your goal?
  • What is the average size of the contracts you are writing?
  • What is your close rate? We recommend a 25 to 35 percent close rate for success.
  • What is the decision cycle? How long does it take the customer to make a decision?
  • How much do you have in your funnel or pipeline that is ripe and ready to sell?

Watch our sales video designed just for landscape contractors and their sales teams.

What sales goals have you set for your landscape company?

Let us know in the comments section below.

Harvesting Your Potential,
Ed & Bill

Bill Arman

Bill Arman

worked for and helped grow one of the biggest landscape outfits in the country. He’s seen how the big boys do it, how their systems and structures work. So his know-how is rooted in recruiting, hiring, training and growing great people—that along with quality assurance. Bill, alone, has gone on 15,000 quality site visits in his career. Nobody else has that, not that we know of anyway. He received Lawn and Landscape/ Bayer Environmental Science's 2006 Leadership Award. Read Bill's full bio.