Here are 4 Positive Customer Touch Points You Need to Know 1. Competence creates confidence which builds trust. 2. It proves that you are actually listening to your customer and you care enough to solve their problems. 3. A killer proposal is a tool for your advocate. If you are speaking to someone other than the decision maker, then they are the advocate. A detailed proposal gives the advocate all the information necessary to make a decision. 4. A killer proposal differentiates you from your competition!

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